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Experience

Resume

Skills

Programming 

Advanced knowledge of HTML/CSS

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Adobe Suite & Design Tools Photoshop, Illustrator, InDesign, AfterEffects, Figma 

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Customer Relationship Management

Salesforce (NPSP), Tessitura

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Digital Marketing Tools

Semrush, Wisepops, Pardot, Mailchimp​

Content Management Systems Drupal, Shopify, WordPress, Webflow

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Project Management 

AirTable, Zapier, Basecamp, Asana, Jira, Trello; Agile methodology 

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Google Marketing Platform

GA4, Adwords, TagManager

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Copyediting for Search Engine Optimization (SEO) and web accessibility standards 

Education

Web Design Certification

School of the Art Institute of Chicago, 2015 - 2017

Bachelor of Science

Purdue University, 2005 - 2009 

Work Experience

Chicago Council on Global Affairs

Web Director | May 2024 - Present

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  • Oversee day-to-day web management operations, including thorough troubleshooting, meticulous quality assurance, optimizing images, and polishing copy to align with SEO best practices. 

  • Manage a $250K+ annual budget for web platforms and IT services, overseeing consultants and SaaS tools and leading vendor re-evaluation, contract negotiation, and cost optimization efforts during organizational change.

  • Lead the development of an interactive SharePoint training hub that improves internal technical knowledge and empowers staff to independently build and publish web pages.

  • Collaborate cross-departmentally to design and integrate AirTable systems with web workflows, delivering tools such as an event tracker for public programs and a participant database supporting the Emerging Leaders Program.

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Assistant Director of Web | September 2019 - May 2024

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  • Implemented agile methodology to champion the overhaul of globalaffairs.org, successfully managing the Drupal v7 to v9 upgrade and migration of 2,000 web pages, resulting in a 50% increase in average monthly users.

  • Strengthen vendor collaboration, enhancing efficiency and propelling
    effective web updates with hosting partners, application service providers, and design/development teams.

  • Executed a comprehensive brand refresh, incorporating a new color palette and fonts across all digital platforms while upholding strict adherence to WCAG 2.1 compliance standards.

  • Directed a microsite development, generating a 10% increase in clickthrough rates and doubling digital reach. Collected stakeholder feedback, communicated progress to leadership, and confirmed seamless front-end design and user experience.

Independent Contractor and Freelance Project Manager 

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Commercial Club of Chicago | June 2024 - Present

  • Perform daily maintenance and updates on the organization's WordPress website to ensure optimal functionality.

  • Coordinate with external web developers to plan a major PHP upgrade and Google Analytics implementation.

  • Created a functional prototype to define user experience and guide development of the Chicago Public Safety DataHub in collaboration with the City of Chicago and governmental entities.

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Museum of Danish America | December 2023 - April 2024

  • Transformed museum gift shop's online presence, transitioning from Craft CMS to Shopify, resulting in a boost in organic traffic, heightened efficiency, and augmented scalability.

  • Successfully migrated nearly 900 products, prioritizing image optimization and SEO-driven copy, leading to a significantly improved user experience.

  • Streamlined client onboarding and content management with exhaustive
    documentation.

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Muhammad Ali Center | July - October 2023

  • Elevated the museum's digital footprint with a new Shopify-based store, 
    contributing to improved user experience amidst an overarching website redesign.

  • Led the migration of 500 products within a two-month window, ensuring design consistency in images to strengthen brand identity.

  • Spearheaded the transition from Shopkeep to Shopify POS, maximizing operational efficiency and improving inventory management.

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Chicago Architecture Center | June 2021 - December 2023

  • Independently rebuilt online store on Shopify following third-party departure, saving 30% on development costs.

  • Managed daily online store operations, strategically curating collections, updating inventory, and designing promotional visuals informed by web analytics.

  • Optimized, formatted, and uploaded over 1,000 images to the Open House Chicago website in accordance with content standards.

Chicago Architecture Center 

Senior Manager of Web | September 2018 - September 2019 

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  • Supervised and cultivated a team of four (designer, developer, jr. developer, and editor), facilitating the timely launch of a web rebranding initiative within budget.

  • Conceptualized and executed high-impact ticket lottery program (Today Tix) for Open House Chicago, generating over $20,000 in unplanned revenue.

  • Administered and leveraged a $2 million annual marketing budget.

  • Resolved integration challenges by coordinating the conversion of online ticketing system API (from SOAP to REST), enabling seamless system communication.

  • Led the creation and deployment of a new WordPress-based docent website, catering to the diverse requirements of the volunteer community. Served as the primary point of contact between leadership and volunteers, managing a conservative project budget, ensuring brand consistency, and coordinating the seamless integration of volunteer scheduling tools.

Manager of E-commerce | March - September 2018 

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  • Oversaw and refined content for e-commerce initiatives, including tours, public programs, membership, group tours, and education programs.

  • Engaged actively with the CMS and ticketing system (Tessitura) for daily upkeep and enhancements, prioritizing user experience trends.

  • Guided SEO strategy implementation and interpreted online business analytics, leveraging data as a vital component of impactful business decisions.

  • Systematically designed and managed content scheduling for all digital signage in the Center's box office, including six TV screens showcasing dynamic content.

Web Specialist | December 2015 - March 2018 

 

  • Headed the strategic web implementation project for the newly acquired Tessitura ticketing system, resulting in a more seamless user experience and purchase path.

  • Orchestrated and executed processes for pop-up shops to more efficiently
    manage inventory, collect customer data, and track revenue.

  • Ensured that tour, program, and retail web content consistently represented brand standards.

  • Regularly collaborated with the web developer to execute comprehensive testing of web improvement projects across all digital entities, guaranteeing scalability.

E-commerce Supervisor | October 2012 – December 2015 

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  • Contributed as a key member of a cross-departmental team to create and develop the institutional Digital Master Plan, instrumental in guiding the redesign of the company website.

  • Administered the redesign of the organization's online store, overseeing product photography direction, front-end design of landing pages, purchase path UAT, and development of a strategic marketing schedule.

  • Steered the company's tour and retail web content strategy, including
    photography and graphics, promotions, and customer service.

Encyclopaedia Britannica

Marketing Assistant | June 2011 - October 2012 

 

  • Designed and developed landing pages for each promotional campaign and subscription tier, maximizing revenue generation and user engagement.

  • Planned and implemented concurrent automated email campaigns to drive
    customer loyalty and enhance brand identity.

  • Managed e-commerce campaign for the final Encyclopaedia print edition, which generated over $13M and tripled web traffic over three months.

Email Marketing Campaign Coordinator | November 2010 - June 2011 

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  • Increased monthly newsletter email open rate by over 10% and doubled the clickthrough rate.

  • Collaborated with the editorial team in preparing daily and monthly newsletters, sent internationally.

  • Carried out e-commerce email process through copywriting, HTML coding, and scheduling.

  • Studied and presented email deliverability, download rates, and customer
    conversion analytics.

MyPublisher - New York, New York

Marketing Assistant | February 2010 - August 2010 

 

  • Established new social media platforms, including Facebook and Twitter.

  • Executed promotion calendar by routing emails through design, HTML coding, and scheduling. 

  • Implemented promotion prep process, including coupon code creation and drafting legal terms. 

  • Sourced user-driven content by reviewing photography and testimonials.

Administrative Assistant/Receptionist | June 2009 – February 2010 

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  • Organized action items for the redesign of the company website. 

  • Documented creative and technical updates to emails and website. 

Sister Public Relations - London, England

Student Public Relations Intern | May – July 2008 

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  • Assembled press-cutting books for over 30 clients. 

  • Proofread, edited, and transcribed multipage scripts for client advertisements. 

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